Presets
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Extract the ZIP file (to your desktop computer, not to your phone).
Open Lightroom and go to the Presets section. Click on File > Import Profiles & Presets.
Select the presets ZIP file(s) and click Import. → Selecting the ZIP file.
Restart LR and your presets will now be listed in the Presets section.
When in doubt, also feel free to Google/YouTube it.
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How do I get these to work on LR CC Mobile? You will need to install the presets on your desktop version of Lightroom CC FIRST, then they will auto-sync into your Lightroom CC Mobile App.